In the first Asia-Wide Campaign we created two matching visuals to connect the narrative with the selected featured art piece for Hong Kong and Singapore respectively.
The promo video depicts a journey through the historical antique quarters and invites the viewer to join the art fair.

Hong Kong's unique urban streets provided the backdrop for the second national billboard campaign, starring "DJ Kulu" - Hong Kong's undisputed 'Godfather of DJ-ing' and a vivid art collector himself.
FUN FACT:
Turns out more cars stopped at our custom-made pink zebra crossing than at the ordinary ones.