The Challenge

How can new brands still stand out in the overwhelming digital world? - the Dusseldorf beauty clinic wondered.
Hence we had to find an unexpected answer, how to express
beauty in a uniquely new way.

Our Approach

In order to differentiate from the crowd, we redefined the meaning of beauty aesthetics.
Firstly, via a fashion film inspired video to convey self expression and empowerment on the website. Secondly, a series of humorous short stories are used across social media channels e.g. Instagram, Facebook and YouTube to creatively showcase how forehead wrinkles develop in everyday life.

The Result

Our multi-channel marketing strategy combines brand building with authentic communication. By expressing beauty from a different angle, the campaign reaches the target market particularly effectively. In return, brand awareness and traffic increased significantly. At the same time, Ayari Aesthetics benefits from a brand recognition, which is second to none in the world of medical aesthetics.