The truth is even great products need creative, thought-through marketing to make consumers aware of the brand, which it helps in selling. Showcasing the unique product feature is crucial, and even so it has to be appealing to the new generation, instead of the traditional home bakers.
Rather than an ordinary product video, we created a commercial which specifically targets the new generation consumers. As the story unfolds in the vibrant, carefree 1980s, we introduce an unconventional persona in the baking context, who drives the humorous and unpredictable story, and at the same time demonstrates how the “Wunderform Pro” is different, simple and innovative.
Through unique storytelling, the commercial successfully attracts both Gen Z and millennials attention alike. Not only does it evoke audiences’ emotion, but also demonstrates how it solves many home bakers' daily struggles at the same time.
As a result, we built a desire for the baking form, while staying relevant and refreshing to the brand image.