90s Suspenseful Story
for a Backpack Label

SYSTEM G

Did You Know?

280%

Video Engagement Increased

Social Media Contest

Integrated to Boost Engagement

The 90s

Provided All Original Props

280%

Video Engagement Increased

Social Media Contest

Integrated to Boost Engagement

The 90s

Provided All Original Props
what if a product video could be a

90s Scary Movie

Digital Campaign

SYSTEM G
Captivatingly Packaged

The Challenge

How To Grab Millennials and Gen Z’s Attention to Gamer Backpacks?
Paying homage to the nostalgic scary movies in the launch campaign, the storyline develops and quickly captivates the target audiences to the zeitgeist of the 90s.

Our Approach

Rather than a conventional product video, the client needed a new, creative direction for their digital campaign. In return, we produced a captivating 90s-style scary story, integrating cultural influences of the time. Within 60 suspenseful seconds, the short film teases what the backpack has to offer. All visuals were highly customized for the US target market for various digital channels.

The Result

The short film captivates the target audience’s emotions and drives curiosity to the backpack. The brand personality is strengthened and the engagement significantly increased. Taking it even one step further, we integrated a social media contest into the concept, which increases the awareness and encourages interactions further. Ready to Play?

SERVICE

Concept Development

Idea & Concept

Film-Clapper-solid

Video Production

Camera-solid

On-Location Photography

Post Production

Post-Production

Model Casting

Model Casting

Brush-solid

Set Design

International Production

Overseas Production

MORE OF OUR WORK

90s Scare - The Backpack Video • FLYING PEAR