ADVERTISING SHORT FILM

SYSTEM G - Back to the Pack

Set in the 90s, this short thriller film draws inspiration from American culture references.
Rather than doing a conventional explainer video, System G commissioned us to come up with a new creative direction for their digital campaign.

Our team quickly identified three objectives:
attract their Millennial & Gen Z audience, drive engagement and strengthen the brand’s personality.

To tackle the above, we produced an original short film incl. a trailer and matching photo visuals, driving on the urban street culture of the 90s.
The final visuals were adopted into various formats to be used across different digital channels, targeting the US market.

SERVICES

Concept Development

Idea & Concept Development

Film-Clapper-solid

Video Production

Camera-solid

On-Location Photography

Post Production

Post Production

Model Casting

Model Casting

Brush-solid

Set Design

International Production

Overseas Production

TRAILER

DIGITAL CAMPAIGN & WEBSITE VISUALS

MORE OF OUR WORK

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