Set in the 90s, this short thriller film draws inspiration from American culture references.
Rather than doing a conventional explainer video, System G commissioned us to come up with a new creative direction for their the digital campaign.
Our team quickly identified three objectives:
attract their Millennial & Gen Z audience, drive engagement and strengthen the brand’s personality.
To tackle the above, we produced an original short film incl. a trailer and matching photo visuals, driving on the urban street culture of the 90s.
The final visuals were adopted into various formats to be used across different digital channels, targeting the US market.
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